Selected work
01pawabloXOne system, seventeen markets
Under NDAOne design system across seventeen markets, shared by design, engineering, QA, research and product — and open enough that anyone in the company could build with it.Head of Product Design & UX · system ownerApr 2025 — presentbetPawa · 17 African markets02pawaTech · operating modelSpeed, without guessing
Under NDAWhoever has an idea builds it as a working prototype on the real design system, and tests it with real customers — before anyone commits to building it.Head of Product Design & UX · operating modelApr 2025 — presentbetPawa · design, product & engineering03pawaTech · UX reviewUX problems, on the record
Under NDAA monthly review that walks the live product against known usability principles and comes out as a ranked roadmap rather than a list of complaints.Head of Product Design & UX · UX reviewMonthly, since Apr 2025betPawa · 9 live journeys04Kaizen GamingDesign that survived growth
Under NDASeven years at Stoiximan and Betano, growing design from one team into a fifty-five-person function — and building the structure that kept quality repeatable.Lead Designer → Product Design ManagerApr 2018 — Apr 2025Kaizen Gaming · Stoiximan / Betano05PadlBoardIdea to App Store, in less than 1 month
A padel scoring app taken from idea to the App Store in under a month — designed and built end to end by directing AI agents.Solo, with AI agentsJul — Aug 2026iOS · watchOS · Web06BoomBoatsA world built entirely by pixels
Every ship, island and trophy made by script rather than by hand — and a head-to-head match that runs straight between two phones.Design, art direction, engineering, releaseJul — Aug 2026iOS · Godot 407TinyDerbyA game in just one week
Aim, charge, release. A whole game built in a week, with every decision written down as it was made.Design, art direction, engineeringAug 2026 · in developmentiOS · Android · Unity